At The Ten Percent, we believe every brand story has a defining ten percent — the spark that makes it unforgettable. Our mission is to find and amplify that spark through culture-driven storytelling, community, and experience. We move like a speedboat — agile, fast, and precise — navigating complexity with clarity and purpose. With roots in both global brands and grassroots movements, we bridge creativity and strategy to craft stories that connect sport, lifestyle, and people with real emotion.

Two athletes turned brand builders. Both shaped by sport, culture, and creativity — and both driven by the belief that connection is the ultimate currency.Julian Holtz — former professional basketball player from Southern Germany, raised on courts and culture.
Half American, half German, Julian blends athletic discipline with creative direction.
Before co-founding The Ten Percent, he worked with brands like PUMA, Adidas, Nike, Porsche, and BSTN — leading projects that merge performance, aesthetics, and storytelling.Tithey Schulz — former semi-professional footballer from Northern Germany with Haitian and German roots.
A natural community builder and creative strategist, Tithey has led campaigns and cultural activations for adidas, PUMA, FC Bayern, and ABOUT YOU.
His strength lies in transforming ideas into tangible movements — where people, culture, and brands truly meet.

On-court or off-court, we connect sport with storytelling.
We help brands build cultural relevance through authenticity, emotion, and community.35 years of combined marketing experience.
12 years of professional sport.
Countless hours of sweat, passion, and purpose.