SINCE 2023, WE’VE BUILT COOL RUNNINGS CLUB INTO A GROWING BERLIN RUNNING COMMUNITY THAT CONNECTS MOVEMENT, CULTURE, AND STORYTELLING. WHAT STARTED AS A WEEKLY MEET-UP HAS EVOLVED INTO A VIBRANT COLLECTIVE WITH MORE THAN 100 ACTIVE MEMBERS AND A SOCIAL REACH OF OVER 2,000 FOLLOWERS. WE HOST REGULAR COMMUNITY RUNS, CREATE EDITORIAL MOMENTS WITH PARTNERS LIKE SLEEK MAGAZINE AND HIGHSNOBIETY, AND SHAPE CULTURAL NARRATIVES AROUND RUNNING IN THE CITY. TOGETHER WITH PUMA, WE ALSO ORGANISED AND PRODUCED A FULL THE SPEED PROJECT EXPERIENCE FOR THE CORE TEAM — FROM PREPARATION TO STORYTELLING AND EXECUTION. COOL RUNNINGS CLUB HAS BECOME A SPACE FOR RUNNERS OF ALL LEVELS TO CONNECT, GROW, AND EXPLORE BERLIN THROUGH MOVEMENT.