ADIDAS MAKERS LAB – EURO 2024 FOR ADIDAS, WE SUPPORTED THE CONCEPT AND PRODUCTION OF THE MAKERS LAB AT THE HOME OF FOOTBALL DURING EURO 2024 IN BERLIN. OUR ROLE INCLUDED DEVELOPING THE CREATIVE CONCEPT, CURATING THE RIGHT ARTISTS AND COLLABORATORS, AND COORDINATING ALL STAKEHOLDERS TO BRING THE MAKERS LAB TO LIFE. THE RESULT WAS AN ENGAGING, HANDS-ON SPACE WHERE CULTURE, CUSTOMIZATION, AND FOOTBALL CAME TOGETHER FOR FANS AND THE COMMUNITY.
What we have done:
We created a high-energy brand event in Berlin to celebrate the opening of the European Championship. The experience brought together emerging football talents, cultural trendsetters, and key industry figures in an immersive setting that combined sports, music, and digital storytelling.
Guests engaged in interactive football challenges, exclusive content production, and live music performances, fostering an authentic and impactful connection between the brand and the next generation of athletes and creatives.
Artists & Media Presence:
The event featured a curated lineup of influential musicians, athletes, and media personalities, amplifying its reach and cultural relevance.