OBJECTIVE:
Our team curated an exclusive guest list of 2,000 fashion and culture opinion leaders from across Germany, ensuring a dynamic mix of trendsetters and tastemakers. The campaign wasn’t just about a collection — it was about creating a movement, spotlighting HUGO BLUE’s bold identity through immersive visuals and high-impact moments.

Through our lens, we captured the energy of the event — striking portraits of Bayern Munich’s stars, behind-the-scenes highlights, and candid snapshots of the fashion elite. Every photo told a story of style, confidence, and innovation.

This project reflects The Ten Percent’s commitment to merging creativity with influence, transforming brand launches into cultural statements.

Explore the campaign and witness how we turn concepts into captivating visual narratives.

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