WE DEVELOPED THE FULL CREATIVE VISION FOR ON’S 24-HOUR RUN — FROM THE INITIAL SPARK OF THE IDEA TO

THE FINAL LOOK & FEEL OF THE CAMPAIGN. OUR TEAM CRAFTED A CONCEPT THAT AUTHENTICALLY BRIDGES

ENDURANCE, STYLE, AND COMMUNITY, POSITIONING RUNNING AS A CULTURAL MOMENT RATHER THAN JUST A

SPORT.

ALONGSIDE THE CREATIVE DIRECTION, WE PRODUCED THE ENTIRE EVENT END-TO-END: LOCATION SCOUTING,

ATHLETE JOURNEY, STORYTELLING FRAMEWORK, VISUAL IDENTITY, AND ON-SITE EXPERIENCE. WE ACTIVATED A

DIVERSE ROSTER OF RUNNING COMMUNITIES, BRINGING THEM TOGETHER FOR A CONTINUOUS 24-HOUR RELAY

THAT CELEBRATED CONNECTION, RESILIENCE, AND COLLECTIVE MOVEMENT.

POWERED BY ON AS THE MAIN SPONSOR, THE EVENT BECAME A STATEMENT OF WHAT HAPPENS WHEN

PERFORMANCE MEETS CULTURE — A TRUE COMMUNITY-DRIVEN ENDURANCE EXPERIENCE AMPLIFIED THROUGH

STRONG DESIGN, REAL STORIES, AND SHARED ENERGY.

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