objective: strengthen relationships between athletes and brand, increase Brand awareness, position PUMA Football as the brand that understands that football, music and fashion are essential part of youth culture
What we have done: Producing a brand event that hosted 80 upcoming footballers. It incorporated a fully immersive experience which included content curation, athletic competitions and music curation. Allowing the company and athletes to have a beneficial, organic, enjoyable and profitable experience.
artists and Media:
- BAUSA
- ELIAS
- SUGAR MMFK
- REEZY
- AGIT KABAYEL
- LEA LIGHT
- EAZYMAN
- 433